This year, we’re all saying adios to traditional event marketing. No more event booths, community festivals or neighborhood fun runs. But that doesn’t mean event marketing cannot or should not happen.
Here are seven ways to shift your community marketing events to fit a COVID-19 world.
2020 Event Marketing Idea #1: Pay it forward
Community events are expensive, and often take up a good chunk of a marketing budget. Don’t scrap that budget item entirely. Instead, take the funds you would have spent on a massive community event and pay it forward. For example, partner with a local coffee shop and put a certain amount toward paying for customers’ coffee, like this Florida credit union did.
Tip: Make sure the employees at the local business know exactly what to say to promote your credit union or community bank. Give them coasters or cup sleeves with info on how the consumer can do business with you. Even better, offer an incentive for loan refinancing.
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