As West Coast burns, CUs continue service

Support pours in as branches evacuate, employees lose homes.

As wildfires burn through forests and foothills on the West Coast, credit unions continue to serve their members, even as they evacuate branches and employees lose their homes.

In Oregon, six employees at Medford-based Rogue Credit Union lost homes to the fires. The credit union evacuated three branches, but those locations have since reopened.

“The struggles our staff are going through hit you pretty hard,” says CEO Gene Pelham. “Our staff are so committed to our members. They evacuate, they take care of their families, and they come back in to serve our members. It’s incredibly heartwarming to see the dedication and care our staff is still able to demonstrate.”

Pelham is “incredibly humbled” by the outpouring of support from the credit union community. “I can’t say enough about what the power of people helping people really means in times like this.”


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