The latest from Amanda Thomas

- by Amanda Thomas, TwoScore

Post-COVID marketing guide

There’s no doubt that COVID-19 has changed so much about the credit union industry and how we serve members. But there’s one thing that hasn’t changed: our ...

- by Amanda Thomas, TwoScore

A case for values-led marketing

Credit union executives regularly ask me, “how do we stand out when we have so much competition?” There is no easy answer to that question because every credit union is ...

- by Amanda Thomas, TwoScore

Are you proud of your credit union?

Pride in their job and pride for your credit union is something you unequivocally expect from your employees.  You want them to be loyal.  You want them to be excited ...

- by Amanda Thomas, TwoScore

The most important element to marketing success

Being a marketing consultant in the credit union industry for many years, I’ve talked with countless credit unions about their vision for future marketing success.  They interview us to ...

- by Amanda Thomas, TwoScore

Brain food for your 2020 marketing plan

“Marketing is changing” is a common phrase these days. With each new technology, social networking app, and payment platform, the ways we connect with current and potential members changes rapidly. ...

- by Amanda Thomas, TwoScore

The most important quarter of 2019 is here

October is just around the quarter, and that means the beginning of the much-anticipated fourth quarter with the holiday season, vacation days and less crazy meeting schedules.   I would argue ...

- by Amanda Thomas, TwoScore

Remember your WHY when strategic planning

As many credit union executives and volunteers congregate around board tables this fall for their all-important strategic planning meetings, I wanted to share some brain food from one of my ...