The latest from Amanda Thomas

- by Amanda Thomas, TwoScore

Is your marketing plan missing this one element?

Marketing plans are, in many cases, an annually-recycled calendar that gets updated with new dates for newsletters, print ads, loan campaigns, etc.  A marketing plan, if done properly, is the ...

- by Amanda Thomas, TwoScore

Strategic planning DOs and DON’Ts

Now that we are well into the third quarter already, many credit unions are in strategic planning mode for 2019.  As you begin your credit union’s strategic planning process, ...

- by Amanda Thomas, TwoScore

How to set goals that stick

As June wears on, it means the first half of 2018 is coming to a close.  Yes, it seems like just yesterday we were toasting to the new year and ...

- by Amanda Thomas, TwoScore

Learning how to do it all

Yeah…that’s a myth.  We put all of this pressure on ourselves to be the perfect professional, perfect spouse/partner, parent, friend, daughter/son, have the perfect car parked ...

- by Amanda Thomas, TwoScore

A how-to guide to be a credit union rockstar

The credit union industry is FULL of amazing professionals both inside and outside of the credit union brick and mortar branches.  Most all of them share a deep love for ...

- by Amanda Thomas, TwoScore

Embrace your inner scrappiness

One of the things I love most about credit unions is that they are agile, even scrappy.  Credit unions often see their size as a disadvantage, but I think there ...