The latest from Amanda Thomas

- by Amanda Thomas, TwoScore

How to avoid marketing #fails

Here’s a tale of two credit unions.  Both are of equal size, with equal ROA, and equal lending/membership trends.  They have similar fields of membership in similar communities.   ...

- by Amanda Thomas, TwoScore

What’s your attitude size?

I love credit unions because we often have our own “special lingo” talking about our services and our members.  A standard for categorizing in almost every way is asset size, ...

- by Amanda Thomas, TwoScore

Stop budget shaming your credit union

One of the most popular questions I am asked as a marketing consultant is “how much should we have in our marketing budget?”  The “formulas” and rules of thumb for ...

- by Amanda Thomas, TwoScore

Credit unions have “The Right Stuff”

Hi, my name is Amanda, and I have been a die-hard New Kids on the Block fan since 1986.  Their time in the spotlight lasted until 1994 when their stardom ...

- by Amanda Thomas, TwoScore

Shame

noun a painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behavior. After reading Brene Brown’s book Daring Greatly to better understand vulnerability for ...