The latest from Lorraine Ranalli

- by Lorraine Ranalli

How do you know it ain’t broke?

If it ain’t broke, don’t fix it.      Old adages usually prove to be true. Where marketing is concerned, however, there is a caveat. Adopting the If it ain’...

- by Lorraine Ranalli

Five steps for effective messaging

“The problem in life is that we keep missing each other.” In hindsight, my college literature professor’s words—spoken well before social media, smart phones, text messages, email, the ...

- by Lorraine Ranalli

FIs & credit card companies will hate this

In a society that appears to be rapidly moving away from cash, every now and then a small voice emerges making the case for cash. Being a cash whisperer, I ...

- by Lorraine Ranalli

Intelligent credit union branding

“Hi-Q is not only a competitive representation of our individual abilities, but it also represents our school.” The sentiment of Academy Park High School (Sharon Hill, Pa.) student ...

- by Lorraine Ranalli

How can we knock your socks off?

There is no shortage of studies and articles pointing to the need to boost financial literacy among U.S. citizens. Pardon any unintended bias, but quick research seems to show ...

- by Lorraine Ranalli

The dream job that began as an internship

With an aptitude for mathematics, Zak Tobias had always thought he would one day work with numbers but as a young boy, he may not have fully understood how. Fortunately ...