Be concise. That’s it. Blog done.
No, really: Could you persuade someone to join your credit union in 50 words or less? The average human attention span is just seconds. That’s how long you have to grab their attention.
How about 35 words or less?
When Steven Spielberg initially pitched his ideas for Jaws, producers weren’t digging the idea. Then they asked, “What’s the movie really about?” A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.
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