“Marketing is changing” is a common phrase these days. With each new technology, social networking app, and payment platform, the ways we connect with current and potential members changes rapidly.
No marketing plan is the same and no credit union is the same because no membership base and communities are the same. It is important to start marketing planning with data and trends and knowing your members and community better than any of your competitors.
But it is also important to start by asking yourself some shrewd questions as you determine your strategies and tactics to ensure success with your credit union’s marketing in 2020:
- How will you reach someone who spends a premium in every channel they can to not have any commercials or advertising to them (music and TV streaming services, etc.)
- How do you advertise to someone who is burning the candle at both ends and can’t possibly think of anything else right now?
- How do you make your brand relevant to help make your target member’s day better? Life easier?
- How do you develop your member experience across all channels to accomplish ease while delivering on your credit union’s brand elements and personality?
The answers to these questions will help inform your plans and also ensure that your credit union will truly stand out as the financial services hero that it is.
Best wishes for a fabulous 2020 and beyond!