Brand is culture, culture is brand

Which is more important: Your credit union staff or its members? This may sound like the quintessential “chicken or egg” question, and you may be right. As astrophysicist and planetary scientist Neil deGrasse Tyson has an answer to this metaphoric adjective (it’s the egg), so do we for this important branding question.

It’s your staff.

Not convinced?

Back in 2017, we started working with a Midwest credit union and I knew something was different. I not only fielded calls from the CEO and the VP of Business Development and Marketing, but I was having detailed conversations with the VP of Human Resources/Administration.


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