Drive-thrus and digital delivery: Helping members adapt

Two cooperatives share how they’re encouraging digital adoption in the face of a lingering pandemic.

This spring, a pair of similar-sized credit unions — one in the big city suburbs and one in a smaller-town setting — faced a challenge familiar to many credit unions across the country.

Arlington Community Federal Credit Union($354.2, Arlington, VA) and Infinity Federal Credit Union($334.0M, Portland, ME) needed members to use digital offerings in the face of a lobby-limiting pandemic. Each cooperative embraced the drive-thru as a point of contact primed for member education.

Here, Libby Snipe, director of marketing and community development at Arlington Community, and Ashley Wainwright, marketing assistant at Infinity, talk about how they protected members while ensuring — enhancing, even — member service.

 

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