Your Marketing Co News Archives

What’s with all the ‘why’ talk?

What’s with all the ‘why’ talk?

You and 55 million others have seen Simon Sinek’s TED Talk, “How great leaders inspire action.” It’s an inspiring, captivating and straightforward 18-minute speech that links many successes of those who started with [...]

How to retain good staff when turnover is high

How to retain good staff when turnover is high

“Our credit union is understaffed. We just can’t find enough people!” If I had a nickel for every time I’ve heard that statement from credit union leaders over the past few months, I’[...]

How culture relates to marketing

How culture relates to marketing

One of the most common job interview questions is, “Why do you want to work here?” When Your Marketing Co. interviews candidates, some of the people we interview make note that our website says we [...]

Brand is culture, culture is brand

Brand is culture, culture is brand

Which is more important: Your credit union staff or its members? This may sound like the quintessential “chicken or egg” question, and you may be right. As astrophysicist and planetary scientist Neil deGrasse Tyson has [...]

The power of a single decision

The power of a single decision

Double-digit loan growth and membership growth—that’s what one credit union achieved thanks to one bold strategic decision. Do you feel stuck? Are you spinning your wheels trying to grow loans and membership but [...]

3 fatal credit union marketing mistakes

3 fatal credit union marketing mistakes

“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have [...]