On The Mark Strategies News Archives

Pandemic provides huge employee training opportunity

Pandemic provides huge employee training opportunity

Before the pandemic, many credit unions and community banks placed healthy value on employee training. During and after, however, we’ve seen huge room for improvement. Training for employees and managers is just as critical–[...]

Ideas to adjust your strategic planning

Ideas to adjust your strategic planning

Strategic planning ideas are a second thought for many this year. For example, a financial institution executive was recently discussing with me the severe impacts from the pandemic: earnings are tanking, investment income is negligible, [...]

7 ways to still do event marketing in 2020

7 ways to still do event marketing in 2020

This year, we’re all saying adios to traditional event marketing. No more event booths, community festivals or neighborhood fun runs. But that doesn’t mean event marketing cannot or should not happen. Here are [...]

How to adjust your fall marketing campaigns

How to adjust your fall marketing campaigns

Fall is almost here. While you may still be experiencing 100-degree heat (like those of us in Texas) and the “dog days of August,” Fall (and Fall marketing campaigns) are just around the corner. Fall [...]

Knowing yourself is key

Knowing yourself is key

Aristotle famously said, “Knowing yourself is the beginning of all wisdom.” Do you know your credit union or community bank? What Aristotle refers to is self-introspection. It’s the exercise of looking at yourself from [...]

Marketing assessment: Go out and get busy

Marketing assessment: Go out and get busy

Famous author, lecturer and sales guru Dale Carnegie once said: “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go [...]

The one leadership mindset for growth in change

The one leadership mindset for growth in change

GROWING PAINS Growing Pains. Or…growing pains. Ah, now didn’t those two things bring two very different visceral responses? The former was a beloved, if not a bit cheesy in retrospect, sitcom chronicling the [...]

How to adjust your strategic plan with the Four S’s

How to adjust your strategic plan with the Four S’s

Your strategic plan created last fall is more than likely in a trashcan somewhere. Thank you, COVID-19. Strategic plans are one of the many casualties left in the pandemic’s wake. While situations have certainly [...]

Your CFO’s best friend during budget cuts

Your CFO’s best friend during budget cuts

CFOs are, understandably, making budget cuts across the board right now. As the economic downturn following COVID-19 takes its toll on the market and on individual consumers, credit union and community bank leaders are looking [...]