Your Marketing Co Press Archives

$113M Caro Federal Credit Union takes on Wells Fargo

GREENVILLE, SC (July 22, 2021) — Wells Fargo personal line of credit borrowers are ticked; the mega bank announced earlier this month that it was shutting down all personal lines of credit. Caro Federal Credit Union is capitalizing on Wells Fargo’s business decision by ...

Smaller credit unions act big with marketing expertise

GREENVILLE, SC (May 10, 2021) — How many small credit union leaders face this same problem? “We’ve been here since 1936, and still no one knew who we were or where we were,” Dori Harvel, CEO of the $23.6 million Mint Valley Federal ...

Credit union welcomes more loans with YMC engagement

GREENVILLE, SC (April 22, 2021) — Welcome Federal Credit Union had been engaged with Your Marketing Co. since 2017 when CEO Stacey Mills visited YMC’s headquarters in Greenville, S.C. in 2019. While there, he noticed YMC’s Wall of Fame, highlighting the company’...

Trust brought Maple FCU to Your Marketing Company

GREENVILLE, SC (March 18, 2021) — Maple Federal Credit Union CEO Pamela Stelly turned to Your Marketing Company because “we knew we needed to do a better job of showing who we really are. We’re like those fun cousins you like to visit, but ...

Bridgeton Onized Credit Union signs with Your Marketing Co

GREENVILLE, SC (March 2, 2021) — Tamara Ciccioli, CEO at Bridgeton Onized Federal Credit Union, said she generally considers herself a creative person, but wearing so many hats as a small credit union CEO made it challenging to implement her ideas and achieve the credit ...

Your Marketing Co. announces strategic personnel moves

GREENVILLE, SC (August 24, 2020) — In line with its strategic focus for 2020 and beyond, Your Marketing Co. has announced two promotions and another move to a newly created position to make the credit union marketing, strategic planning and branding firm even stronger for ...

Small CU to earn a marketing makeover from CU Impossible

GREENVILLE, SC (July 20, 2020) — Starting July 20, credit unions with less than $100 million in assets can begin submitting applications for CU Impossible, a project to encourage smaller credit unions to seek alternatives to mergers. The CU Impossible project was founded by industry ...

Your Marketing Co. announces new Hispanic marketing program

GREENVILLE, SC (July 13, 2020) — Credit unions seeking better outreach to the Latino community have a solution in Your Marketing Co., a Greenville-based full-service strategic planning, branding and marketing agency. “Statistics show almost 30% of Latino households are underbanked, which leaves them vulnerable to ...

Your Marketing Co. live event with Kristen Hadeed

GREENVILLE, SC (May 27, 2020) — As a credit union leader, do you feel like the weight of the world is on your shoulders right now? Your Marketing Co. is offering two opportunities to network with your peers, share your fears, seek perspective and keep ...

Your Marketing Co. partners with viral video star to blast bad bankers

GREENVILLE, SC (March 8, 2019) — As credit union executives “Hike the Hill” seeking to increase congressional awareness on many credit unions issues this week, Your Marketing Co. has unveiled a 30-second video called “Poke Your Eyes Out.” A hilarious and yet bizarre ad, it’...

New brand strategy for a Louisiana postal financial institution

GREENVILLE, SC (June 28, 2018) — Post Office Employees Federal Credit Union, a $36 million credit union based in Shreveport, La., has completed its rebrand as POE – bringing new meaning to its acronym in the form of “Pride, Ownership and Excellence.” With the new name ...

YMC teams with three new hires

GREENVILLE, SC (May 23, 2018) — This month, Your Marketing Co., a full-service creative marketing agency for community financial institutions, welcomed three new marketing professionals to its team. The announcement comes as YMC deepens its talent pool to serve a growing roster of community financial ...

YMC announces Fred LeBlanc as annual meeting headliner

GREENVILLE, SC (April 10, 2018) — Your Marketing Co., a full-service creative marketing agency for community financial institutions, announced Fred LeBlanc, lead singer of Cowboy Mouth, will headline its YMC Family Event, August 19-20, 2018 in celebration of its 10th Anniversary. The two-day annual meeting ...

Switch campaigns flip the stagecoach

GREENVILLE, SC (January 19, 2018) — Credit unions in California, Florida, New Jersey and South Carolina are throwing some jabs at the third largest bank in the U.S. Targeting the customers of Wells Fargo Bank, the credit unions are offering $100 incentives to the ...