Nussle: Time for CUs to ‘lean into’ principles of DEI

Clockwise, from top left: NCUA Chairman Rodney Hood, CUNA President/CEO Jim Nussle, World Council of Credit Unions Corporate Communications Manager Greg Neumann and World Council of Credit Unions President/CEO Brian Branch.

CUNA President/CEO Jim Nussle joined NCUA Chairman Rodney Hood and World Council of Credit Unions President/CEO Bran Branch Monday afternoon for a discussion on the credit union role in inclusion, justice and advocacy, as well as how the principles of diversity, equity and inclusion (DEI) can be used to reach underserved communities.

Nussle said DEI is in credit unions’ DNA, as they were founded to provide financial services to those left outside the system.

“Diversity, equity and inclusion has been a part of what we’ve done organically from the beginning. But a conversation we started having years ago was how to make it more than something organic to our movement. How do we lean into it?” Nussle said. “It’s a fair question to ask ourselves: can we do more? And we can.”

Nussle added that it runs even deeper for credit unions.


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