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- by Mark Arnold, On The Mark Strategies

Systemize your marketing for success

Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else. Marketing is a system. As noted in the James Clear quote above, goals are great but [...]

- by Mark Arnold, On The Mark Strategies

Go deep rather than wide with your marketing

When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail. Marketing platforms will tell you [...]

- by Mark Arnold, On The Mark Strategies

4 branding lessons from Super Bowl 55 commercials

Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl. And the commercials. You can’t forget about the commercials. Although I’[...]

- by Mark Arnold, On The Mark Strategies

How to seize advantages during an economic downturn

If you look at current economic downturn data and projections for too long, you’ll get depressed quickly. McKinsey & Company is projecting it will take most business sectors more than five years to get [...]

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