The latest from Strum

- by Ben Stangland, Strum

The dangers of misidentifying your best members

Every credit union feels they understand their best members. But, in truth, your best members are often the most difficult to understand.  High-value members often have several products, use different channels over longer periods of [...]

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Latest Press from Strum

Weber Marketing Group changes name to Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.Along with adopting a new name, the agency, with offices in Seattle, Boston and [...]