The latest from Your Marketing Co

- by Frank Allgood, Your Marketing Co.

Brand is culture, culture is brand

Which is more important: Your credit union staff or its members? This may sound like the quintessential “chicken or egg” question, and you may be right. As astrophysicist and planetary scientist Neil deGrasse Tyson has [...]

- by Bo McDonald, Your Marketing Co.

The power of a single decision

Double-digit loan growth and membership growth—that’s what one credit union achieved thanks to one bold strategic decision. Do you feel stuck? Are you spinning your wheels trying to grow loans and membership but [...]

- by Bo McDonald, Your Marketing Co.

3 fatal credit union marketing mistakes

“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have [...]

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Latest Press from Your Marketing Co

Credit union welcomes more loans with YMC engagement

Welcome Federal Credit Union had been engaged with Your Marketing Co. since 2017 when CEO Stacey Mills visited YMC’s headquarters in Greenville, S.C. in 2019. While there, he noticed YMC’s Wall of [...]

Trust brought Maple FCU to Your Marketing Company

Maple Federal Credit Union CEO Pamela Stelly turned to Your Marketing Company because “we knew we needed to do a better job of showing who we really are. We’re like those fun cousins you [...]

Your Marketing Co. announces strategic personnel moves

In line with its strategic focus for 2020 and beyond, Your Marketing Co. has announced two promotions and another move to a newly created position to make the credit union marketing, strategic planning and branding [...]

Small CU to earn a marketing makeover from CU Impossible

Starting July 20, credit unions with less than $100 million in assets can begin submitting applications for CU Impossible, a project to encourage smaller credit unions to seek alternatives to mergers. The CU Impossible project [...]

Your Marketing Co. announces new Hispanic marketing program

Credit unions seeking better outreach to the Latino community have a solution in Your Marketing Co., a Greenville-based full-service strategic planning, branding and marketing agency. “Statistics show almost 30% of Latino households are underbanked, which [...]