The latest from Your Marketing Co

- by Bo McDonald, Your Marketing Co.

Boost your credit union’s marketing message

Be concise. That’s it. Blog done. No, really: Could you persuade someone to join your credit union in 50 words or less? The average human attention span is just seconds. That’s how long [...]

- by Frank Allgood, Your Marketing Co.

Brand repositioning in uncertain times

Would you characterize your credit union’s response as “survival mode” to the worst drop on record for the U.S. economy? All hands on deck! Behaviors change, systems are abandoned, and your branding and [...]

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Latest Press from Your Marketing Co

Your Marketing Co. announces strategic personnel moves

In line with its strategic focus for 2020 and beyond, Your Marketing Co. has announced two promotions and another move to a newly created position to make the credit union marketing, strategic planning and branding [...]

Small CU to earn a marketing makeover from CU Impossible

Starting July 20, credit unions with less than $100 million in assets can begin submitting applications for CU Impossible, a project to encourage smaller credit unions to seek alternatives to mergers. The CU Impossible project [...]

Your Marketing Co. announces new Hispanic marketing program

Credit unions seeking better outreach to the Latino community have a solution in Your Marketing Co., a Greenville-based full-service strategic planning, branding and marketing agency. “Statistics show almost 30% of Latino households are underbanked, which [...]