Ser Tech, CUCollaborate partner to deliver pre-approved new members to credit unions

Ser Tech Credit Data + CUCollaborate field of membership eligibility technology = Huge ROI

DALLAS, TX (September 30, 2020) — Credit unions can improve new member acquisition and loan marketing ROI through a partnership between Ser Tech and CUCollaborate.

Ser Tech, the credit union leader in credit data-based marketing, and CUCollaborate, a technology firm that streamlines field of membership hurdles, have joined forces to help credit unions hyper-target marketing to  potential members, earning more bang for their buck. By enriching Ser Tech Triggers data, which identifies when consumers are in the market for a loan, with CUCollaborate’s FOM eligibility prequalification technology, credit unions can pinpoint consumers who are eligible for membership when they are actively seeking a loan, eliminating wasted marketing dollars on consumers who are not able to join the credit union or don’t meet underwriting requirements.

“We’re excited to provide this new offering to credit unions, particularly now as budgets are strained and many American consumers are in need. Our objective is to make more consumers aware of the credit union difference, both financially and philosophically,” Ser Tech CEO Shana Richardson said. “Ser Tech is invested in helping  credit unions prosper and become the top financial institution of choice for consumers.”

CUCollaborate CEO Sam Brownell pointed out that the combined data is especially useful for complicated fields of membership, such as multiple common bond credit unions with underserved areas, Community Development Financial Institutions and low-income credit unions that must maintain a minimum percentage of members and loans originations in uniquely defined areas or groups can easily use this information to help meet their requirements. “Our two tech firms together can help credit unions reach more eligible members – both by FOM and credit – than ever before,” Brownell said. “We’re excited to see our FOM prequalificationtechnology leveraged in this way to elevate credit unions in the top of consumers’ minds and wallets.

About Ser Tech

Ser Tech is a financial technology services company that leverages credit data to help clients target consumers to generate new loans, provide FICO® Scores and credit education for consumers, and identify, measure and manage portfolio risk and opportunity through comprehensive loan management. Ser Tech is headquartered in Dallas, serving more than 3,000 credit unions since 1994.

About CU Collaborate

CUCollaborate’s mission, since our founding in 2014, is to facilitate collaboration that helps credit unions of all sizes and types accelerate growth while reducing expenses and risk. Our consulting and software solutions help consumers find, join, and borrow from credit unions and help credit unions attract new members and grow their field of membership.


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