With more members moving to digital banking and a convergence around standard digital experiences, your brand and your branch experiences are becoming much more important differentiators. They represent an opportunity to create deeper connections with your members by helping them feel what your credit union is about rather than telling them.
We recently invited branding expert Catherine Carr, founder and Chief Inspiration Officer at Vitamin C and driving force behind our own Momentum brand, to join a conversation around this topic and weigh in on what credit unions can hope to achieve by investing in branded branch environments and how they can move towards these goals.
The end goal is to really give people a reason to come into the branch, and to not only connect with your brand but your people as well. It’s these personal interactions that build strong member relationships, both growing your membership and inspiring engagement and loyalty.
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