As we enter budgeting season we like to reflect on what we are seeing as some of the highest priorities in marketing and sales for financial institutions.
Budget Priority #1: Digital Branch Development
By far the most important priority for banks and credit unions needs to be building your digital branch. What is a digital branch? It’s your website but better… it should allow consumers to do everything they would do at a brick-and-mortar location via digital channels.
Your digital branch should be a personalized, interactive digital experience with actual people involved via website content, email, chat, or video banking.
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