Why you can’t take people out of banking and the urgency of digital transformation

Interview with Whitney Loe Part 2

We recently had a conversation with Whitney Loe to discuss the future of retail banking, digital transformation, and the role of people in banking. As Director of Business Development at Ignite Sales, Whitney has gained a unique perspective of consumer behavior and preferences uncovered by analyzing data gathered by the platform.

Read Part 1, “Why Are Financial Institutions Still Investing in Branches?”

Momentum: As the shelter in place orders lifted, did people the people who adopted digital banking go back to the branch?

Whitney: We thought online conversations would stay online, but our clients’ data showed that digital banking adoptees flooded back to the branch when they could.


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