Do more with less. That’s smart business, especially in shaky and uncertain times like we’re in now. But efficiency also takes the ability to be collaborative, creative and think differently. Aren’t those foundational ideals on which credit unions were built in the first place?
As you begin budgeting for 2021, consider outsourcing your credit union’s marketing. The benefits can be numerous, from fresh ideas to cost savings and more. Here are some critical characteristics to look for in a strong outsourced marketing firm:
- Preparing appropriately
- Understanding leadership’s direction
- Asking the right freaking questions
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